Monday, September 30, 2019

Women Are Still Treated as Second Class Citizens

Plan: For |Against | |Same jobs, paid less |Able to do any jobs, just not cut-throat | |‘Traditional’ |Can do more jobs than before S&S | |Higher jobs dominated by men |Hard for men to be accepted in women’s jobs too | |‘Old boy network’ |Dangers for women | |‘Glass ceiling’ |Religion | |Just want to be taken seriously |Women saved first on crashes etc | |Exam results |Stay-at home dads | |Not stay-at-home-dads as they can earn more money | | The ‘Old boy Network’? Wrong Frequency For Women. Ladies and Gentlemen; I believe that it is time for change. Change not only to the ‘pecking order’ but to opinions as a whole. Read this with an open mind, as I believe that together in unity we can make women’s voices heard over the noises of vacuum cleaners and screaming children. Is there any reason for women to still be treated as second-class citizens here in the UK? Do their fingers really have the magic touch for housework and not hard work? Of course not! Everyone knows that women are perceived in this way because of tradition. A tradition that we cannot will not and should not be part of. Just because women used to have to stay at home and look after children, or men did all of the ‘dangerous jobs’ why should that still be the case? Women have undoubtedly proven themselves just as capable, if not more, than men in most jobs, so why is it still so hard for them to break through that ‘glass ceiling’? Many women will have been in the position where a male colleague earns more than them for doing the exact same job. This is unfair treatment and should not be condoned. A friend of mine called Annabelle is an excellent banker, the best out her level of the company, yet she has been repeatedly rejected from a higher positioned job in the company. Each of these times the positions have been given to a male. A coincidence? I think not. She was more highly qualified than these men, and had worked for the company for longer, so why was she overlooked? Has The ‘Old boy network’ been on the rampage again? Is it because women occupy only 1 in 20 of the ‘top jobs’? Will it really come to her loosing her femininity to get the job she really deserves? Women just want to be taken seriously and to get the respect they deserve, yet is seems that most of the time to reach their goals they have to loose friends, and dress or act like men. Why is it harder for women to gain the respect of men than the other way around? In a recent survey only 3 out of 50 women said that they would be comfortable being in control of an office or group of men, yet 42 out of 50 men said they would be comfortable being in control of women. Others will argue that women are the ones that are too scared to break out of traditional placements. There are no jobs that only men are allowed to do, it is just that many women won’t go into these jobs, as the dangers are too high, or the hours will not let them see their families often enough. Women are not ‘cut-throat’ enough. They do not want to trample on people on the way to the top, as they do not have that sort of mentality. Most men will go to any extremes to secure their ‘dream job’. Women can do many more jobs than even 50 years ago. Their rights have improved tremendously, and now cannot be discriminated against. It is extremely hard for men to be accepted into predominantly woman-dominated jobs. It is not something against women, just something that is to be expected if any sex is going into the ‘other sex’s territory’. For example, male nurses are often abused or made fun of because they are not doctors, and women doctors find it hard to be taken seriously by the male doctors. The dangers of some jobs for many women outweigh anything else. Men have the physiques to estrain, resist and persist against tough weather, or heavy objects, ‘it is a biological fact that women are generally weaker than men. ’ In many of the religions now observed in the UK the women are treated worse than the men, yet this is their choice. If they did not agree with it, the wome n could leave the religion, and be treated as equals in the multi-religion society that is the United Kingdom. There are 20% more ‘stay-at-home-dads’ than 30 years ago. This shows that the women are free to work, and the men can do all of the ‘traditional’ female jobs. Many women are not taken on at the higher jobs because of the worry of maternity leave. The companies employing them must think of the future and the inevitability that at some point most 30-year-old women will want children. Another main point is that women are saved first, along with children, on sinking ships, or crashes. This means that their lives are put above men’s. The fact that men are not generally the parents who stay at home backs up the argument that men will be more likely to be paid more, whether it is due to a higher position, or a wider range of jobs open to them. Girls have been out–shining boys in the public exams for years now, which shows that they are not only qualified to do the same jobs, but in many cases more qualified. If you think of any type of job that both men and women do, and think of the ‘high-flyers’ within those jobs you will certainly think of a man. This needs to change. Women will inevitably keep fighting for their rights; ‘we will not tire, we will not falter and we will not fail’ when it comes to getting what we deserve. Dr. James Macaroni of Oxford University told us that women get more stressed at work due to the pressure and strain of having to constantly work at the same level, whereas men get breaks within their stress when they get promoted. Do we really want to have women constantly put below men? Should women always stay traditional? So, fellow readers, I ask, why not change the pecking order today? Why wait until it is too late?

Sunday, September 29, 2019

Triangle Fire

The Triangle Shirtwaist Factory fire was an event that held relevance in American history. On March, 25, 1911 at approximately 4:40 PM a fire broke out in the company's factory in New York City which was the deadliest industrial disaster. 147 workers died in that incident, they either died from the fire or Jumped from the window. It was considered the most tragic fire incident in New York City. The fire led to legislation requiring improved factory safety standards and helped spur the growth of the International Ladies' Garment workers' Union, which fought for better and safer working conditions for sweatshop workers in that industry† (Wikipedia) To a large extent, the Triangle Shirtwaist fire brought about many strikes and was a disaster that still lives among us (affecting us nowadays). This disaster then again lives with us for good. It will remind us for whom we have neglected upon.This way we can support the working world, as we will get the same sociability from them and others by cooperating. The fire that occurred was in many ways a disaster. However many people throughout the world especially workers), are thankful that it led to realizing the lives of the poor workers throughout the country. The fire occurred due to the poor and unsafe working condition in the factory. The Shirtwaist Factory was located on the Asch Building in Manhattan. The working area was crowded with young workers.There were about 500 workers on the top three floors. On the ninth floor, there were approximately 288 machines and 308 employers. The machines took up a lot of space in the room, so they were all close to each other. The investigation reported that the greatest umber of death occurred on the ninth floor. Also, the area was unclean due to the fact that it is a garment factory which there was pieces of cloth scattered on the floor. some workers had no time to escape. Also, the doors were locked to prevent the workers from stealing and leaving early.In my opinion, th e Triangle Shirtwaist Factory lacked of safety and cleaning environment. This was hundreds years ago, that's why it lacked of firefighting equipment because back in the day, things were different. Thus, all factories lacked of safety conditions. However, the fire marshal concluded hat cigarettes caused the fire. They could be wrong. This incident happened on a pay day where they were about to leave. What if someone deliberately set the fire to the factory? The pay rates were very low and they worked very long which I think they hated it.The owners, Blanck and Harris were not found guilty. â€Å"l believed that the door was locked at the time of the fire. But we couldn't find them guilty unless we believed they knew the door was locked. † I would have to say that the verdict on this particular case was a poor one, because the managers and owners were careless. USA lost 146 lives, because the managers and owners were lazy, a factory was burned down. Thus, the owners were only c oncerned about their well-being; USA suffered one of the worst factory fires of all time.Actually, it was the worst. In my opinion, the owners should have been guilty as charged, and should have been sentenced to Jail for a very long time, and perhaps death sentence. By looking at the list of victims, why would they hire teenager girls to work at an unsafe factory? Here is some list of victims who were identified: â€Å"Bellota, Vincenza, 16, asphyxiation/burns, Brodsky, Ida, 6 (Identified by her cousin), Maltese, Rosia, 14, asphyxiation/burns. Identified by her father (Wikipedia) it is wrong to hire girls at age of 14-16 to work long hours.The fire could have been prevented with the knowledge and procedures we use today. Like a fire alarm in the factory or firefighting equipment to stop the fire. Also, enough exit doors because having one exit door is not good because people will be pushing, etc. to get out. They should have made the room bigger so that it wont be crowded with wor kers. It is hard to keep an eye on workers if it is crowded, so a bigger room with ewer workers would have been better.Because of this incident, the safety standards have changed significantly such as better firefighting equipment, fire alarm, and helicopter. Now there are more exit doors which can only be used as an emergency and if you intend to go through that door, the fire alarm will turn on. All factories are safe, thus, now there's a trainer to teach new hired on how to be safe, etc. All factories are very strict, so there are usually 2-3 supervisors watching the workers. The owners of the company are responsible for the workers, especially a physical Job.

Saturday, September 28, 2019

Product Development and Packaging Essay Example | Topics and Well Written Essays - 2000 words

Product Development and Packaging - Essay Example Some of the well-informed customers often figure out what improvements need to be made before other customers are aware. Some ideas are also arrived at by figuring what the products lack and rushing to bridge the gap. Sony is known for its innovative products. With Apple iPod being a tremendous success with a market share of 80% in the digital portable media player market and sold over 30 million iPod devices by 2005. A market research of about 20,000 iPod consumers was undertaken in order to receive a feedback. The sample was random and consisted of subjects surveyed in diverse geographical areas of the country. The target segment included current iPod users and future iPod purchasers as well as those who were planning to purchase a home theatre system or a high-level stereo system within the next year. The fact that emerged most often was that multiple numbers of speakers were utilized to project sound in the room, and this was slightly cumbersome and the positioning required some effort. The separate speakers like the Dolby Surround Sound 5.1 standard based speakers, required several wires to be installed and once the speakers were installed, their positions were fixed and hence the sound was confined to the one spot. Portability was an issue. The survey subjects welcomed the idea of a single integrated speaker doing the work of the multiple ones. Idea generation Brainstorming sessions were held to discuss the gap in the market for such a product. With the spark for an idea generated, the cross-functional team consisting of consisting of engineers, market researchers, financial analysts and advertising agencies met to discuss and develop the concept. The benefits of having a cross-functional team served to bring in expertise from all related departments. The diversity of the team members brought in different cultural viewpoints that added to decision making potential. It helped reduce inefficiencies because problems were addressed in the initial process itself, rather than addressing them afterwards, that might have proved costly at the end of the product development process. The idea generation sessions that were on going, specific and involved, resulted in several viable alternatives. These were carefully screened to see if they aligned closely to the goals and strategy of Sony they were compatible to the existing production and packaging lines could be marketed through the current distribution channels and promotional expenditure that would be required Concept Development and Testing Careful analysis of the concept design, product/packaging prototype, justification, feasibility, delivery model was undertaken. The need for an integrated speaker replacing several speakers capable of throwing sound to various areas in the room was an exciting product idea to pursue. The ability of a transportable speaker that would be versatile and more usable was a stimulating concept. The product would be Sony's new spherical speaker that can be placed in the middle of a room to project sound in all directions. This would be instead of the consumer having to buy many speakers to project the sound inwards. It

Friday, September 27, 2019

Criminal Investigative Report Research Paper Example | Topics and Well Written Essays - 750 words

Criminal Investigative Report - Research Paper Example It appeared that the murder was taken place due to some monetary issues. Detailed investigation that supplemented by the required reports would be helpful to arrive at a conclusion as crime scene investigation is a tedious job with much documentation of the scene and collection of evidences (Layton, 2011). Indicators of potential criminal act(s) On further investigation from the neighborhood, it was revealed that the man who was living lonely in a small apartment, developed strained relationship with his business partners named Tom, Dick and Alfred over money matters. On his refusal to pay off the money due on him, his business partners threatened him of dire consequences. James did not pay heed to their threatening calls and took soft attitude towards payment of the money, which he borrowed from them in his personal capacity to meet some domestic urgency. It is not necessary that the murder was committed by the same business partners. It might be done by some hired killer on payment from business partners or it may be the attempts of dacoits or a dacoit to deprive James from his valuables. We have to look into it with different angles to sort out the motives of the crime and the criminals behind it. Potential evidence I have collected the material evidences from the crime scene, which could be helpful to trace out the criminals involved in the murder case under reference. The collected evidences are a) Corpse b) Mobile Phone c) Short gun. The body was sent for an autopsy to find out the causes of murder however, the shotgun was sent to forensic department to find out the fingerprints on it that led to the criminal or the criminals who were involved in the referred ghastly murder. The mobile phone that has taken into custody in order to check out the history of incoming and outgoing calls of the murdered person as this sort of investigation aims at to book the real culprits by the law enforcers. The interesting thing is that the household items shown in the ima ges where murder took place were found in the same place and in the same direction as it was presumed to be. Initial Follow up Investigative Steps The steps that are to be taken by me as initial investigative steps are: a) to take photographs of the crime scene where murder took place b) to take into custody the corpse to conduct postmortem in order to have a detailed body description report from medico legal officer or the medical board specifically constituted for the purpose that identifies a) the cause of death b) whether the death was occurred due to the bullet of that gun which are in our custody or the bullet of some other gun c) to analyze the depth of wound in the skull since the culprits may have fired point blank at the murdered c) to take into custody the weapons which is used as an object to murder James d) to have finger prints on the mentioned gun e) to take possession of the mobile phone to ascertain the callers frequency of incoming calls and the subsequent outgoing calls in response to incoming calls in order to have voice recordings of incoming and outgoing calls on the day of murder or before as the case may be from mobile companies which would provide great help to

Thursday, September 26, 2019

The Kent State University Shootings And The Boston Massacre Essay

The Kent State University Shootings And The Boston Massacre - Essay Example These lines printed in bold on the front pages of national newspapers and magazines dated May 5, 1970, conveyed the essence of what had happened during Kent students' protest against the war in Vietnam and the U.S. invasion to Cambodia. The Cambodian invasion took place in late April of 1970. According to the statement of President Nixon broadcasted nationwide on April 30, 1970 the goal of the invasion was to attack the Viet Cong headquarters located on Cambodian territory. The first protests followed the next day after Nixon's statement. Hundreds of American students, whose anti-war sentiment was the highest as compared with other social groups protested in their campuses across the country. Kent State University campus was also involved in the anti-military demonstrations. The protests peaked on Monday, May 4, when several hundreds students of Kent State University gathered at noon to declare their disapproval of the U.S. military policies in Asia2. By strange coincidence the Kent State University shootings bore frightening resemblance to another prominent event of the U.S. history, namely the Boston Massacre of 1770. The Massacre occurred on March 5, 1770 between a group of Boston citizens and British troops. A group of British soldiers shot five colonists during a public protest action against the Townshend Acts and the excessive presence of British troops in Boston and New York. The soldiers, struck by snow and ice balls thrown by the crowd, fired into the demonstrants killing five and wounding half a dozen people3. The first thing one might notice about these two events is striking similarity of dates and numbers. Separated by almost exactly two centuries both shootings occurred in the spring, and both cases produced nearly the same number of victims. In-depth analysis of the historical background of the shootings, comparison of the implications produced by them and examination of their impact on the society reveals even more interesting details. The second half of 20th century was marked by a series of events that determined the modern visage of American society. Nuclear disarmament movement and Civil rights movement in the USA of the late 1950s - early 1960s, Anti-Vietnam War movement in the USA and worldwide of the mid 1960s - early 1970s, students movement in the USA of the mid 1960s - early 1970s, women's movement in the USA that began in the late 1960s and soon spread to Europe - these are only most notable examples of such events. The shootings at Kent University went down in history as the turning point of the Vietnam War era. In those days the nation was torn by deep cultural and political conflict. Richard Nixon won the 1968 election promising to end the Vietnam War, but failed to stick to his promise. Instead, the first draft lottery since World War II was announced followed by the invasion into Cambodia that made the war even more intensive. Thousands of American students responded to the increased risk of being d rafted by protests and demonstrations setting the stage for the Kent University shootings4. The historical background of the Boston Massacre was characterized by a number of similar features, though the context was totally different. Political and economic

Wednesday, September 25, 2019

Global Smartphone Industry Essay Example | Topics and Well Written Essays - 3500 words

Global Smartphone Industry - Essay Example Further Porter’s five forces will enable to analyze the competitive forces of Nokia. In the part about sstrategic alliances and global competitiveness the BCG matrix will represent Nokia’s portfolio. In the part about the organizational structure of Nokia a McKinsey model will establish connections between areas that influence the the company’s performance. The 21st century has brought significant changes into the different spheres of human lives. Thus, energy conservation, openings in genetics as well as new technology are now the integral part of every society. Modern technology is the most noticeable because people use different devices such as mobile phones for their everyday purposes. This technology now accelerates the speed of information processing allowing sharing of the real-time information and communication between people. Moreover, such a small device as smartphone opens more potential for businesses, it is used in education purposes, its social meaning is great today. While the global traditional phone market is struggling with the recession as a result of the global economic downturn, the market of smartphones is growing. So the competition between the biggest manufacturers and providers grows as well. The following paper will examine the smartphone industry competitiveness, evaluating the nature of the industry competit ion that Nokia, a Finnish multinational company, faces in front of new mobile operating systems. Further it will discuss the impact of the global smartphone industry competition on Nokia’s smartphone market share and income. It will carry out a critical assessment regarding Nokia strategic alliance with Microsoft. The nature of the competition between different organizations in numerous spheres around world is changing. Due to the financial capital are still deficient and markets are inconsistent. All these factors call constant changes in all areas of business environment. Other features of the modern

Tuesday, September 24, 2019

Discussion Responses Essay Example | Topics and Well Written Essays - 500 words - 2

Discussion Responses - Essay Example Doing nothing in such circumstances is often the best solution to the problem. 3. People who are unaware of the systematic methods of decision making, have not developed their critical thinking skills and thus prone to making wrong decisions. People who usually make decisions based on critical analysis have cultivated their critical decision making skills and have more chance of making a correct snap decision if needed. No effective and efficient leader who has honed their decision making skills will rely on repeated snap decisions however because the risks are too high. 4. In order to extract the root cause of any problem I ask myself why it has arisen; the answer to this question will usually lead to another, and then another. I realize that in most instances problems may be attributable to a number of causal links and that the first or most obvious cause is generally not the right one. Sometimes when working in this way to realize the negative cause and effect configurations I find there is more than one root cause to a particular problem. 5. Effective decision makers and problem solvers are people who impart their knowledge with humility - the two go hand-in-hand. A leader who respects the needs, feeling and opinions of others gain respect and commitment from others, and the leader who seeks, acknowledges and considers the input of others in their decision making and problem solving tasks are more likely to acquire the whole picture rather than a one-eyed self opinionated

Monday, September 23, 2019

Strategies to prevent Stress & Burnout in Nursing Research Paper

Strategies to prevent Stress & Burnout in Nursing - Research Paper Example A number of studies have explored burnout and stress among nurses in many countries in relation to patient outcomes. Too often, burnouts are directly linked to increased mortality, patient dissatisfaction, and failure to rescue. Similarly, in a relation between clinical care and personal stress, nurses reported 76 incidents where they believed patient care was badly impacted by stress (Timby & Smith, 2005). However, personality has been always considered as a significant variable in the work stress/burnout equation in many investigations. Jointly, these findings support the fact that perceptions of burnouts and work stress among nurses are not just as a result of work conditions given that not all nurses, exposed to the same working conditions, experience stress or develop burnout.Neurotism has been linked to exhaustion, while external locus of control has showed a positive correlation with stress and burnout. Evaluation of anxiety demonstrates a connection with burnout and stress. A nxiety may be more stable and viewed as a personality feature. Ahola (2007) concluded that nurses with high state anxiety do not only risk having burnouts, but also make medical errors. Maslach C, and Jackson S. (1982), in their study found that nurses with high trait-anxiety experienced psychological distress. Further, relationships with head nurses, coworkers, physicians, and other departments are key predictors of psychological stress. Oral abuse from physicians has been noted to stress up staff nurses.... Jointly, these findings support the fact that perceptions of burnouts and work stress among nurses are not just as a result of work conditions given that not all nurses, exposed to the same working conditions, experience stress or develop burnout. Neurotism has been linked to exhaustion, while external locus of control has showed a positive correlation with stress and burnout. Evaluation of anxiety demonstrates a connection with burnout and stress. Anxiety may be more stable and viewed as a personality feature. Ahola (2007) concluded that nurses with high state anxiety do not only risk having burnouts, but also make medical errors. Maslach C, and Jackson S. (1982), in their study found that nurses with high trait-anxiety experienced psychological distress. Further, relationships with head nurses, coworkers, physicians, and other departments are key predictors of psychological stress. Oral abuse from physicians has been noted to stress up staff nurses. Most frequent source of abuse te nd to be other nurses, family abuse come second, and physician abuse is least frequent. Professional standards to ensure quality care for their clients Burnout and stress are most likely causes of poor performance and negative work attitudes. According to Elis and Hartley (2004), professional standards in nursing such as setting realistic goals, not taking issues individually, taking time away, and doing things differently help nurses gain a better sense of accomplishment. Dissimilar work routines can help to deter psychological stress and give a sense of better control. Carrying out tasks less personally entails objectifying negative interactions in helping limit emotional involvement, thus reducing stress. Failure to bring patient problems at home also decreases emotional involvement

Sunday, September 22, 2019

Economics light Essay Example for Free

Economics light Essay Q1. Mention the problem? The problem of that case study is the organizational conflict i.e. every functional manager is trying to get his own interest; therefore, the working climate became disturbed. In other words, it is possible to say that it is a communication issue. Q2.What did sales managers do? The problem of the sales manager lies in focusing on getting more customers more than thinking of getting more profitable orders. Q3. What did manufacturing managers do?  The problem with the manufacturing managers consists in disordering of work steps, light color orders and dark color orders, which in turn wastes time and money. Q4. State your opinion to solve the problem? SOLUTION 1. Sales manager: He should modify the pricing policy for rush orders in a way that enables the company to exceed its breakeven point and get at least its profitable processing .i.e. to make a special price for rush orders. 2. Manufacturing manager: He should review the cleaning process and try to implement a more cost reducing efficient method. 3. General manager: * He should consider introducing a new machine, one for light color and the other for dark color, hence, reducing the cost of getting a new machine will be covered by eliminating the cost of cleaning and cost of time wasted. * He should ensure that the 250 workforce are aware of that every workers effort and role is step in many pre and post steps. Hence the notion of teamwork will prevail. * Every worker should be aware of not only his own task but also the tasks of all his coworkers to get the value of his own role and appreciate it so self esteem will prevail. * As for , the functional managers, especially, the manufacturing and sales managers should be aware of their critical position and try to be farsighted to the long run  objectives not only the short run. They should get rid of their personal interests and vision. They should cooperate and try to implement an overall objective. Done by Abdulla Talal Alsada BH05501669 SBI((FF))

Saturday, September 21, 2019

Four season goes to paris Essay Example for Free

Four season goes to paris Essay This case demonstrates how Four Seasons effectively creates, cultivates, and sustains its organizational culture throughout every place the company expands its business to. In 1999, Four Seasons took over the Hotel George V in France and reopened it as the Four Seasons Hotel George V Paris (F. S. George V) leading the company to cope with cultural difference issues. Research showed that a strong organizational culture correlates with the firm’s high performance (Sorensen, 124). Therefore, it is vital for managers, whose work deals with international aspects, to realize the importance of corporate culture and know how to help their companies maintain the culture. In this paper, I will discuss about organizational culture of Four Seasons, French culture related to the hospitality industry, possible conflicts and resolution between Four Seasons and France employee regarding organizational culture. Four Seasons’ culture centered on providing customers with an exceptional service and giving its human resources high value. In terms of service, the company blended uniform service standards with local ingredients resulting in a customized hotel that goes hand in hand with its host country. To elaborate, the company ensured that every employee adopts the service standards and put them into practice. This is because sharing the same standard helps bond the employees to one another. Consequently, these bonds lead to creating corporate culture. The company put emphasize on its valuable human resources by introducing â€Å"The Golden Rule,† highlighting dignity and respect throughout the organization (Hallowell, Bowen, and Knoop, 4). The company created a strong culture through selection and socialization procedure (Sorensen, 125). First, the company recruited people based on their attitude fit to the organizational culture. For example, all potential job candidates at the F. S. George V were interviewed four times. Four Seasons was convinced that an employee with the right attitude could adapt to its culture. Second, the firm strengthened its culture through rules implementation and auditing performance helping to increase cultural persistence. Consequently, persistence contributed to maintaining the company’s culture. Third, the firm sustained its belief through association with symbols (Sorensen, 126). For example, when his uniform gets dirty, an employee is supplied with a uniform to change. This symbolizes and reminds the employee of dignity according to â€Å"The Golden Rule. † Differences between French culture and Four Seasons’ culture can create potential conflicts when both cultures collide. On one hand, French culture is indirect and subjective. French people are non confrontational. Face saving and dignity are vital in employee evaluation. French people are proud of their nationality. They are emotional and take honor into account when providing services. The working style of French people is polychronic (Hallowell, Bowen, and Knoop, 7). They regard personal relationship more important than fixed appointments. On the other hand, Four Seasons’ North American culture is more direct and objective. An employee feels comfortable to talk openly to his manager. In turn, the manager can give the employee sincere feedback on his performance. It is vital to follow business schedule strictly. This section talks about cultural conflicts and resolutions. Cultural differences between Four Seasons and France employee can bring about conflicts when the two collaborate. Especially, when the company has to embrace employees from the Hotel Gorge V. This means the hotel has to deal with an existing culture that is different from its own. The company’s confrontational style in managing people can be ineffective and considered insulting in France. French employee with monochronic culture may not know that attend meeting late is unacceptable for Americans with polychronic culture (Hallowell, Bowen, and Knoop, 7). Also, French people are emotional which is good in providing exceptional service to impress guests. However, being too emotional can result in inconsistency of service. For example, a concierge may treat one guest better than the other according to his own preference. This disrupts harmony in organizational culture in that the service standards require employees to treat every guest equally. To solve cultural difference issues, the company gradually replaced the existing culture with a new one aiming at employees who were willing to change and adopt the company culture. When the majority of employees embraced corporate culture, which prioritizes service standards, the company could resolve service inconsistency issue. The firm also hired Le Calvez, a truly French man as a F. S George V general manager. His experience in dealing with union in New York facilitated him in reducing gap between its employees and the union. Then, the hotel assigned the task force to the F. S. Gorge V to make sure that the opening will run smoothly. This task force helped building Four Season’s culture. Also, it symbolized the company’s unity worldwide. Realizing that French employees are indirect and avoid confronting with their boss, Four Seasons used direct line to encourage them to speak up and voice their concerns comfortably. In conclusion, this paper presents Four Seasons’ culture, National culture of France, main conflicts when the two cultures collide, and the approaches Four Seasons took to resolve such conflicts. The company created and cultivated its corporate culture through communication, implementation, and symbolization.

Friday, September 20, 2019

Marketing Strategies for SMEs Based on Product Life Cycle

Marketing Strategies for SMEs Based on Product Life Cycle Introduction: The journal article I have selected for my assignment is the MARKETING STRATEGIES OF SMEs BASED ON PRODUCT LIFE CYCLE A STUDY AMONG SMEs IN KOSOVO by Professor Bekim Marmullaku taken from the International Journal of Economics, Commerce and Management published in the United Kingdom on 9th September 2015 (http://ijecm.co.uk/wp-content/uploads/2015/09/3937.pdf) . The article has given me a unique insight into the practical aspects of marketing strategy implementation in a real world context. It has helped illustrate various instances of convergence as well as divergence from the marketing theory studied in class from the practical circumstances surrounding strategy implementation. It deals systematically from our understanding of the Product Life Cycle Model (PLC), which as stated in the paper is widely adopted by the Small-Medium Enterprises (SMEs) of Kosovo, and analyses its stage by stage execution and management in this real-life setting. Â   Â   Key Points of the Article The paper builds upon theory and goes into the application of marketing models in general and the PLC model in specific, in marketing strategies adopted by SMEs in Kosovo. As per theory, we study the PLC almost as an industry standard as one of the prominent frameworks in marketing that influences strategy. The model in principal dwells down to the various stages a product goes through (figure 1) following product development and commercialisation. As traditional PLC theory specifies the stages as introduction, growth, maturity and decline; Professor Marmullaku studies these specific stages in the context of their practical implications for SMEs in Kosovo. The introduction stage is unique in that it is the stage subject to the most difficulties in strategy implementation. Marmullaku analyses that SMEs at this stage are most vulnerable as it is the point where the product has been investment intensive and not as yet churning over as much returns. Therefore for SMEs that do not have as deep pockets, the smallest toe out of line can deem to be critically damaging for the business. He argues the lack of innovation is unable to win the distributors and the general environment is not conducive enough in Kosovo to propagate great chances of success at this stage of marketing. This is courtesy of a number of socio-political and economic conditions including the lack of financial capital, malpractices, market specific circumstances and other external factors. Professor Marmullaku explains the market specific dynamics of a copy-cat culture amongst Kosovo SMEs has particularly impacted marketing strategy implementation. The premature reduction of the prices charged by the SME products in the growth phase of the PLC is a direct result of this as well as other competition from larger firms operating at greater economies of scale. This is usually coupled with premature product expansion response by SMEs in a desperate bid to differentiate and retain profits because imitators are quick to launch substitutes. Also, the difficulty in practice in accurately identifying the very phase of the PLC the product is going through further exasperates the problem. Furthermore, adhering to theoretical expectations of strategy when products are at maturity, Marmullaku explains that SMEs in Kosovo that are serious about the product and the business continue to bear advertising costs even at this stage in a bid to maintain market share to hold on to customer base whilst the others present in this market are inclined to leave with the falling profits. The author argues that by the time the decline phase arrives, most firms in Kosovo dont have much appetite for prolonging the products. Only a few SMEs that are prominent and have the financial might may indulge in tampering with the marketing mix further but not to a large extent due to the specific socio-economic and political obstacles in Kosovo including factors such as the availability of technology; the absorption po tential of the general market; as well as other critical external factors. The Rationale for Selecting this Paper and its Contribution to Marketing Theory and Practise The rationale for selecting this paper is in principle that it systematically puts a context to the PLC theory we studied in class and analyses it. It illustrates the application of the PLC model in a real-life setting, its successes as well as its failures, how it is relevant and to what extent it is not. Ones understanding of marketing and the PLC model matures a great deal after reading this paper as one learns to appreciate that there are a host of impediments in the real world setting as every scenario is different. Textbook models and theory do tend to be idealistic but nonetheless give a general sense of the way to go about. In practise, Professor Marmullakus work implies how marketing strategies are not homogenous in how they are implemented by firms across different geographical markets. For instance, he states how it is not uncommon for firms in Kosovo to latch onto one marketing strategy model such as the Product Life Cycle Model and not pay sway to other theoretical tools used in more advanced markets. This is principle can ignite ones appreciation of market to market dynamics on a case to case basis. Yoon wrote a great piece in the Harvard Business Review (HBR) in which he whilst appreciating the deferring nature of different markets stated more emphasis in strategy be placed on demand as opposed to the demographics when specifically catering to the culture of these different markets (Eddie Yoon, 2015). Marmullaku implies the pivotal role of innovation in PLC management and its lack thereof in the setting of Kosovo inhibits marketing policy. The importance of innovation in managing the PLC is also shared by the works of other research in marketing. It stresses that the changing taste of consumers in the various product offer levels across the cycle can be held into check by innovation (Gecevska, et al., 2010). The availability and access to technology is argued to be pivotal in managing the PLC as it assists innovation. The absence of this as seen in Kosvo can also perverse the very course of a product takes through the PLC. Technology therefore as a facilitator of product development and hence also PLC management is vital. Research in marketing has gone some way to appreciate how technological advances have simplified and sped up the process in the product development model (Morrel, 2015). Marmullakus emphasis on the importance of firms being financially sound in successfully executing a marketing strategy across the different stages is also enlightening. This is stressed as a key component of success particularly in the initial vulnerable introduction stages where the firm would have invested in the new product development stages. It is also implied how the general law and order as well as property rights as external factors are instrumental in marketing policy implementation. The me too.. culture in Kosovo is a prime example of this where the absence of patent protection forms a market that is not conducive to marketing strategy implementation. As stated by Professor Marmullaku, it harms the marketing strategy adopted by firms to the extent of forcing premature policy that is not in theoretical accordance to the stage the product is at in the PLC. The writ of the law and patents therefore in developed markets are used of a means of credible deterrence and go hand in hand with facilitating marketing goal ends (Russ Krajec , n.d.). Furthermore Professor Marmullakus appreciation of the scope of marketing strategy being limited to the nature of the specific market including but not limited to its absorption potential and the degree of international trade is particularly insightful. This is not to say that the specifics of the particular business such as its size and its location do not too play a crucial role. Professor Marmullaku sheds light on the difficulty in practically assessing the effects of different marketing strategies in the long-term. However it is interesting to note as Dhalla stated decades ago in the HBR of the then upcoming development of new econometric techniques for use in marketing to assess the secluded impacts of advertising and its payoffs over time (Dhalla, 1978). These techniques in this day and age are now widely deployed in many facets of strategy building such as using marketing mix modelling (Market Science Consulting, 2013) though naturally one would not expect such tools to be used due to the limitations in less developed markets as is the case in Kosovo. Finally, Professor Marmullakus recommendation of adopting a marketing strategy of focussing on specific products as well as differentiating strategies to differ from copy-cat competitors is innovative. This strategy in principle can be replicated in any relatively undisciplined market environment of the sort found in Kosovo as a means of circumventing the obstacles the PLC faces. Conclusion Professor Marmullakus work provided an invaluable insight in putting theory into context. It illustrates the application of the PLC in Kosovo that diverges away from idealistic textbook scenarios. His work particularly increases ones appreciation of the critical impact of external market characteristics stemming from the socio-political and economic context on the success of marketing strategy. One can take away that the application of marketing strategy should be tailored to the requirements of a market on a case to case basis and as discussed he has come up with an array of viable recommendations to this effect in his study of SMEs in Kosovo. References Anon., 2011. Product Life Cycle Stages. [Online] Available at: http://productlifecyclestages.com/wp-content/uploads/2011/08/product-life-cycle-stages.jpg Dhalla, N. K., 1978. Assessing the Long-Term Value of Advertising. Harvard Business Review. Eddie Yoon, 2015. The Mistake Companies Make When Marketing to Different Cultures. Harvard Business Review . Gecevska, V. et al., 2010. Product lifecycle management through innovative and competitive business environment. Journal of Industrial Engineering and Management. Market Science Consulting, 2013. Econometrics in marketing mix modelling. [Online] Available at: http://www.marketscienceconsulting.com/econometrics-in-marketing-mix-modelling/ Morrel, L., 2015. Technology could speed up new product development. marketingtechnew, 1 December. Russ Krajec , n.d. Advertising and Marketing Uses for Patents and the Deterrent Factor. [Online] Available at: http://krajec.com/advertising-and-marketing-uses-for-patents-and-the-deterrent-factor/

Thursday, September 19, 2019

Green River Running Red Essay -- Literary Analysis, Ann Rule

Green River Running Red by Ann Rule,is a book that depicts the story of King County Sheriff’s investigation and hunt for a serial killer who 20 years after his first killing would be identified as Gary Leon Ridgeway. Now that i’ve read about some of Ridgeway’s forty-eight victims and their lives of prostitution before he murdered them along with the details of each murder investigation, I will lay out two crime scenes as described in the book and the process in which they were investigated in the 1980’s. Then, I will assume the role of primary investigator and reinvestigate the scenes using the various systems, technologies, and outside resources available today to investigators that were not available at the time of the crime. †¨Crime Scene Scenario 1: On a warm Sunday in August of 1982, a local man of King County was drifting along the river in a rubber raft looking for antique bottles or anything of value in the murky shallow waters, but instead found horror. Peering into the murky water the rafter could make out what appeared to be two still figures floating beneath the surface with their eyes facing the sky. The man immediately signaled a passerby for help in notifying King County Sheriff’s Office about the discovery of the two floating bodies in the river. (Rule, p.13) The Investigation: Upon King County Sheriff’s Office getting word of the found body’s in the river several officers were dispatched out to the scene as well as Search and Rescue. Upon the first responding officers’ arrival they affirmed that the two bodies in the river were in fact female bodies and were in someway being held close to the river bottom. One officer began to document the scene by taking pictures while the other officer began video taping ... ...atterns, and link cases together by notifying each agency that a similar murder case exists and where. (Swanson, p.305) Now that I’ve discussed the many new investigative resources available today I’m certain in assuming that many aspects of how King County’s Investigation was conducted would have been different, and their efforts much more efficient had they had at their fingertips back in the 1980’s, the use of todays technologies. However, all investigators understand that they have to work to the best of their ability with what is available to them at the time and cant focus on what isn’t. Crime scene investigation can be a daunting task with long hours, exhausted leads, media pressures, and being the first source to blame when cases are left unsolved. Investigators are the unsung heroes whose work may not always be acknowledged but should be recognized. Green River Running Red Essay -- Literary Analysis, Ann Rule Green River Running Red by Ann Rule,is a book that depicts the story of King County Sheriff’s investigation and hunt for a serial killer who 20 years after his first killing would be identified as Gary Leon Ridgeway. Now that i’ve read about some of Ridgeway’s forty-eight victims and their lives of prostitution before he murdered them along with the details of each murder investigation, I will lay out two crime scenes as described in the book and the process in which they were investigated in the 1980’s. Then, I will assume the role of primary investigator and reinvestigate the scenes using the various systems, technologies, and outside resources available today to investigators that were not available at the time of the crime. †¨Crime Scene Scenario 1: On a warm Sunday in August of 1982, a local man of King County was drifting along the river in a rubber raft looking for antique bottles or anything of value in the murky shallow waters, but instead found horror. Peering into the murky water the rafter could make out what appeared to be two still figures floating beneath the surface with their eyes facing the sky. The man immediately signaled a passerby for help in notifying King County Sheriff’s Office about the discovery of the two floating bodies in the river. (Rule, p.13) The Investigation: Upon King County Sheriff’s Office getting word of the found body’s in the river several officers were dispatched out to the scene as well as Search and Rescue. Upon the first responding officers’ arrival they affirmed that the two bodies in the river were in fact female bodies and were in someway being held close to the river bottom. One officer began to document the scene by taking pictures while the other officer began video taping ... ...atterns, and link cases together by notifying each agency that a similar murder case exists and where. (Swanson, p.305) Now that I’ve discussed the many new investigative resources available today I’m certain in assuming that many aspects of how King County’s Investigation was conducted would have been different, and their efforts much more efficient had they had at their fingertips back in the 1980’s, the use of todays technologies. However, all investigators understand that they have to work to the best of their ability with what is available to them at the time and cant focus on what isn’t. Crime scene investigation can be a daunting task with long hours, exhausted leads, media pressures, and being the first source to blame when cases are left unsolved. Investigators are the unsung heroes whose work may not always be acknowledged but should be recognized.

Wednesday, September 18, 2019

Essay --

William Shakespeare's "Sonnet 18" has been a remarkably famous love poem from the time it was written. This sonnet is pure exaggeration of Shakespeare's feelings towards his beloved and his beauty and is expressed through various language techniques and strong language. It has a powerful theme of love and immortalization of the subject in this sonnet. The sonnet begins with rhetorical question where the poet uses a metaphor to ask "shall I compare thee to a summers day?" the rhetorical question directs the attention of the reader. The effect of the metaphor, shows how the poet thought of comparing the subject to a summers day, but then rejects the comparison because the poet feels much strongly about the beloved to compare him to something with as flawed as summer. The readers can interpret through the language and form that the poet is obviously in love with the subject as he continuously deteriorates summer to prove the perfectness of his beloved. The tone of the poem dramatically changes in the third quatrain. The poet no longer compares his beloved to a summers day, instead he signifies the importance of his beauty and youth. The poet metaphorically says "but thy eternal summer shall not fade". Summer can never be eternal, but the metaphor expresses the poets feelings towards the subject by saying that the subject shall be eternally beautiful. The beloved is eternalized further, as the poet says " When in eternal lines to time thou growest", immortalizing his love within the lines of this sonnet. The sonnet is also concluded by a metaphorical rhyming couplet. "So long as men can breathe or eyes can see, So long lives this, and this gives life to thee" evidently shows that the sonnet is meant to preserve the beauty of the youn... ... be seen that powerful and concentrated language was used several times in both poems. The language techniques such as imagery, personification, and metaphors which create an image for the reader and give them an understanding about the poem. They also express the poets intentions and feelings about their love for their loved ones. Shakespeare's "sonnet 18" used various language techniques and strong language to exaggerate the comparison of his beloved to a summers day and also sustain his beauty. "Funeral Blues" by W H Auden, also uses strong language and literary devices to create a visual and aural imagery for the reader. The use of the powerful and concentrated language and literary devices, in poetry allows readers to sympathize with the poet understand love being expressed in an intricate way. Hence, it can be seen that poetry is the perfect vehicle for love.

Tuesday, September 17, 2019

Freedom Writers

FREEDOM WRITERS MOVIE REVIEW The movie Freedom Writers (directed by Richard LaGravenese , starring Hilary Swank as Erin Gruwell an excited new teacher, Scott Glenn as Steve Gruwell (Erins father), Imelda Staunton as Margaret Vail (department head), Patrick Dempsey as Scott Casey (Erins husband), Mario as Andre (student), and April Lee Hernandez as Eva (Student)) gave me the impression of sending a hidden message. In that message it said a lot to me about how anyone no matter who they are, have the right to do anything if they are willing to stand up for it.We watch as an up and coming teacher teaches a classroom of students who come and go to juvenile detention centers, homeless, and for some jail, to work together and not against. It has also been inspirational to me because it teaches people not to discriminate or stereotype others just because of their ethnic background. Set in Long Beach, California (1994–1996), Freedom Writers, based on a true story, puts into play this n egative stereotype of people within an ethnic community belonging to a crime filled environment.The high school students within the movie belong to a segregated community, where each race is divided into separate tribes. The students are represented as a central point to the movie, and the way they struggle to break free from the chaotic atmosphere around them to emerge as one, putting away the elements of the ‘separate/extra’ and accepting their classmates for who they are rather than the color of their skin or ethnicity. On her first day teaching, Erin Gruwell encounters an empty classroom and has to wait till a school officer drags the students into class.The students separate into racial groups in the classroom, fights break out, and eventually most of the high school students stop attending class. Not only does Gruwell feel hostility from her high school students, but she also clashes with her department head, who refuses to let her teach her high school students w ith books in case they get damaged and lost, and instead tells her to focus on training them discipline and obedience.As time passes on she slowly but eventually begins to earn their trust and buys them composition books to record their diaries, in which they talk about their experiences of being evicted, abused, and seeing their friends die. I believe Hilary Swank fulfilled her part as a teacher for her students because she made it seem as if she was really going above and beyond for the students. I believe Imelda Staunton who played as Margaret Vail, fulfilled the expectations but at the same time, I feel hers could have been more out there.April Lee Hernandez as Eva, was perfect for the role because she gave her character a hostile and tough demeanor. I think that made her more exciting to listen to because of what she has come from to achieve her perception of others in the movie. I was excited by this movie and would watch it again for the characters backgrounds and seeing them achieve their goals. The actors gave what was asked of them. Freedom Writers There is an obvious discrimination shown in the movie â€Å"Freedom Writers†, where everybody hates everybody and they got no choice but to live in a world full of pandemonium. Random cultural implications are shown in the movie. Where one has to accept his/her society since birth, or someone has to really join a gang to keep up and belong to a hood. In the case of the students in the movie, they are just simply hopeless and what they all just do is to keep raging flames in their hearts. Until one tough and undeniably smart professor came on their way to take action – Ms.Gruwell. As Ms. Gruwell came into the movie, I just thought that there will really be one person who will unexpectedly cross one’s life and lead you towards impunity. Same with the world or certain country where there is rampant chaos and a peacemaker leads to fight for the right. At first, Ms. Gruwell had dismay that she wasn’t able to understand everything. And because she thinks and con siders the factors she sees in her current endeavor, she came up with a very unique plan that a usual professor wouldn’t think about. FREEDOM WRITING. I guess, the maker of the movie wanted to disseminate how the therapy of writing one’s feelings comes into such a relief to those whose minds are insane and broken. This is a very good twist in the movie, where in cultural liberalism takes place. Series of difficulties are shown in the movie, and how brave Ms. Gruwell and the students faced it together. Regardless of race, nationality and status, they all worked it out and despite Ms. Gruwell’s dispute in school, everything worked out the way it is supposed to be.I felt bad because I know that the movie really happens in reality, and I have this hope in my heart that there will be more people who will understand and become more like Ms. Gruwell. The line â€Å"Everyday I worry when will I be free. † is poignant. Same as in our daily lives when we encounter suffering, we ask ourselves and feels like we’re being trapped. All we have to do is sigh, pray and breathe; There we will find peace. We shall be always open for changes for it is indispensible and constant. We shall all be brave and continue life as it is by fighting for the truth.We shall always voice out our thoughts and prevent misjudges because of races and kinds. We must be united despite the challenges in life. We shall not condemn one but ourselves too when society has its crisis and it breaks dow. And when WE break down, we shall stand UP – one by one. The book „Outliers? is basically are success stories wherein Malcolm Gladwell, a renowned writer, gives practical explanations of how extraordinary people gain success. The stories situated in the book always involve different aspects of success such as the environment, patience and hard work, coincidences and other things happening around.Basically, the ideas give „common-sense? answer to the quest ion. These people have succeeded because of the things that surrounds them and not just only by themselves. As stated â€Å"It makes a difference where and when we grew up†, this clearly explains that a person don? t achieve success not only by himself but it matters on the situations and opportunities that lies around him. Gladwell investigates place, time and culture of these success stories in order to come up with practical explanations behind it.This also includes the relevant events that happened in certain period of time where these people are part and been to these events. So in other words, these people have been to certain event in their lives that made them succeed. Gladwell thought of these idea to see the logic about being successful or not, in this case is by asking where these people came from. One way Gladwell explains it is by determining the important events in certain period of time which are based on patterns of birthdates of a group of people such as the Canadian hockey team, Czechoslovakian National Junior Soccer team and the people behind today? technology, MAC and PC. There are many different stories that Gladwell shared in order to produce one perspective of defining success. And, this all comes to one conclusion what? s behind success. 10,000 Hour Rule The 10,000 hour rule is my most favorite part of the book, where it explains patience and hard work. These are the most important things that I believe about success. Practically, we need practices in order to make things perfect and in order. It? s a universal idea of how things became successful with more practices you do to be closer to perfection and success.There are thousands of stories behind success that involves practicing and perseverance. From the „Outliers? , especially with the musicians in the stories, it will take a lot of practices and experiences to produce series of great performances. The Beatles – Lennon and McCartney started playing in 1957 but b ecame known in the U. S. in 1964, which they took seven years to succeed. To compare it with other genre, Smashing Pumpkins started playing in 1988 in Chicago, Illinois; they succeeded in the U. S. in 1992 and entered the international music industry in 1995.Charice Pempengco started to join singing contests at the age of 7, and joined hundreds of it before she performed in Star King in Korea at the age of 14 where Ellen DeGeneres discovered her in YouTube, and she started her international career with David Foster at the age of 15. Her success became unstoppable, but it took years of experiences in order to gain her continuous success. You can actually compare a lot of stories to 10,000 hour rule, this is very common to every success stories around the world. That? why this is the idea I believe and appreciated most. Decoded Numbers Gladwell presented many arguments regarding years, birth-dates, numbers and patterns. And basically, this numbers does show something and it’s a bout success. But what I am trying to figure out is if there are millions of numbers of combinations that can be presented by anyone and Gladwell actually showed only about 10 or 20 sets of numbers and dates in tables to prove this logic, and basically this can just occasional and coincidences in my opinion.I do actually believe in his investigations as presented in the book, but it was actually rare and likely can be occurred in just some point in time. In other way, if we compare other set of numbers in the same procedure, these are just a few samples and would be good as basis for success. For example, the birth dates of Chicago Bulls in NBA during the time of Michael Jordan where they became phenomenal and very famous because of winning six championships in 8 years during the 1990? s and they also won the finals over Utah Jazz in 1998 which is the one of the most popular game in NBA.Below are the rosters for Chicago Bulls in 1997-1998. Technically, you cannot see any pattern exc ept that all of them are born between 1961 to 1974 and above 90% went to college. And also the hall of famer trio, Jordan, Pippen and Rodman do not have anything in common with their birthdates and where they studied. Gladwell actually showed patterns in certain stories but there? s still a lot of success that does not have any methodological patterns. In my opinion, this can still be considered but not a good perspective for success

Monday, September 16, 2019

Arthur Miller’s †The Crucible Essay

In 1953 Arthur Miller wrote a play entitled The Crucible, by writing this he aimed to challenge the assumptions of US society and led people to question each others responsibilities. In the 1950’s senator Joe McCarthy started to exploit the US fears of communism and organised a witch hunt. Miller would have seen this as similar to the Holocaust in the sense that people were being wrongly accused of being witches when they were not. Arthur was a Jew and so would have had sympathy with these people and this in my eyes was one of the key factors in the writing of this play. During the 17th century there was an outbreak in the belief of witchcraft in Europe. This led to mass immigration from Europe to America; the immigrants were Puritans and so set up their own strict Christian communities. This is how Salem, Massachusetts came into being. Miller’s characters convey my point through their change of personality from Act I through to Act IV. There are different types of change throughout the play such as change in character, beliefs and loyalty and these all occur at some point in the play to different characters. Proctor, a farmer, goes from a local, well respected man to a man accused of being in contact with the Devil. Abigail transforms from sweet and beautiful to malicious and evil. Hale on the other hand is bought into the play as a witchcraft ‘expert’, he ends up struggling with this particular case and so changes into a frail, old and weak man. Putnam is much like Proctor and his story throughout the play is much the same and ultimately ends in death. The first time Putnam is mentioned he is said to be ‘vindictive’, meaning he is sly and malicious. But there is a reason for this nature of his; Miller does say that Thomas Putnam is a man ‘with many grievances’. This quote alone says that his vindictive nature comes after a certain event in his life, this being that James Bailey (his son in law) had been turned down as minister of Salem. But this changes completely as the accusations of witchcraft come out from the woodwork, instead of being scarred by this grievance he turns to his controlling self. During Act I the Putnam family cry witchcraft on a certain Rebecca Nurse; this is all Thomas Putnam’s alter ego. The Nurses were the ones who ultimately prevented James Bailey from taking office in Salem and for Putnam, blackening the Nurse name would surely open the gateway for Bailey to become minister of Salem. So, at the start of the play Putnam is portrayed as the accuser, and rightly so. But as we go on through the play we see Putnam’s character change somewhat rapidly from the accuser to the accused. This is proven correct when in Act III Danforth says, ‘Mr Putnam, I have here an accusation by Mr Corey against you.’ This accusation alone shows how Putnam’s personality has changed from one extreme to the other; he has gone from accuser to the accused. This outlook on Thomas Putnam goes someway to describing how the whole ordeal in Salem has changed everyone and is bigger now than ever before. This shocks the audience as it shows that this whole ordeal in Salem is changing even the most respectable of men. The next character we see is Reverend Hale; he is brought in by Parris as a master of the supernatural arts, witchcraft. We are first introduced to Hale as, ‘Mr Hale is nearing forty, a tight-skinned, eager-eyed intellectual’. This makes the audience think straight away that Hale is a well respected and well educated individual who is very contempt with his job, to the extent he actually enjoys it. Miller described Hale as someone who, ‘†¦felt the pride†¦Ã¢â‚¬â„¢. This shows Hale took pride in the fact he was sought after and good at his job, and a specialist in such areas. So, from how Miller describes Hale we see his willingness to be involved with this court and eager to show off his ability, as this improves his self esteem.. So it would be easy to assume that Hale would be a figurehead for the further Acts in the play, this is true to some extent, until Act III where Hale ultimately loses his head; he realises how much this case has affected Salem and its citizens, ‘I denounce these proceedings, I quit this court’. This quote itself lets the audience know how much the situation in Salem has blown up into something that never should have been. How it has all spurred from one accusation to a further ten, then at the end, over one hundred. It shows the audience how the situation has affected so many people and that Hale is the first to realise this. He, as a result, quits the court, this giving evidence to the statement that Hale’s personality has completely changed. At first he wants to be involved (the hero) and take pride in his work. But now, n Act III he gets as far away from the case as possible, it shows how the situation is changing people, and more so how it has changed Reverend Hale. Hale is now portrayed as a weak, deflated individual, lacking in personality. He goes from strong to frail and deflated. The audience watching this would feel confused at seeing this radical change in this holy moral figure.  Possibly the most important ambassador for change in The Crucible is John Proctor. We are first introduced to him during Act I, Miller describes John Proctor as, ‘†¦a farmer in his middle thirties. He need not have been a partisan of any faction in the town’

Sunday, September 15, 2019

Physics Chapter 2 Notes

I noticed that I have not described the rule of F=ma in either the last email or this one. Where would you suggest it be described? Somehow the details of adding forces and balanced forces were missed in the last email and also it did not make perfect sense for me to note. As far as I am concerned the khan academy does not lecture it so I am not too sure in what to do about this. I am assuming finding velocity is the sole purpose of applying the law of conservation of momentum. Is this true? I also would like to note that a graph could not be drawn in some situations again due to me lacking the technology to send photos of handwritten notes.Hence there is sadly no examples of a problem for translational equilibrium and for the force-time graph in which impulse can be identified. I also have referred to explosions as divisions. Is this appropriate? Newton's First Law of Motion: A body will remain at rest or moving with constant velocity unless acted on by an unbalanced force. Example: †¢ Q: while traveling in train if one throws a ball up it lands on his palm though the train is moving. my doubt is that though the ball is detached from motion how does it manage to land on his palm though he is moving along with the train? A: he ball lands on your hand because the ball is, in reality, traveling at the same velocity as the train, you, and everything else on, or part of the train. The ball is not at rest, because assume while the train was accelerating, you were holding the ball. Since you were moving with the train, then the ball is moving at the same velocity you are, and therefore, the same speed the train is moving. Translational Equilibrium: The condition for translational equilibrium is for all the forces acting on a body to be balanced Newtons Second Law of Motion: Momentum is the product of mass and velocity (p = mv).It is measured in kg m /s and is a vector quantity. Impulse is the change in momentum when an object reacts to clashing with an external force (momentum after – momentum before) The rate of change of momentum of a body is directly proportional to the unbalanced force acting on that body and takes place in the same direction. Example: †¢ Q: There is a car with 500 KG mass and constant velocity 50 mph. As the car hits a wall what force will be applied on the wall? as the velocity is constant the acceleration would be zero and substituting in the second law F = 500 x 0 =0 †¢ A: In the first question, the acceleration is not zero.It is zero before the car hits the wall, but when it hits the wall, the car will go from a speed of 50 mph to 0 mph in a very short space of time, which is a big deceleration (acceleration in the other direction), until it's speed is zero. The wall will experience an acceleration away from the car. Hence there is a substantial force. Newtons Third Law of Motion: If body A exerts a force on body B, Body B will exert an equal and opposite force on Body A. Example: †¢ Q: I hav e a pen and I push it with an arbitrary amount of force. The pen will exert the same amount of force on me.So wouldn't the forces cancel? And wouldn't the pen not move at all? †¢ A: The forces are equal, but that does not mean this is no reaction. F=ma says that the reaction on each object (you and the pen) due to equal forces will be based on yours and the pens masses. If you and the pen are of equal mass, you and the pen will receive equal acceleration, just in the opposite directions. In space (no friction), the pen will start to move in one direction and you will start to move in the opposite direction, the speed of each based on the individuals or objects mass. The Law of Conservation of Momentum:Basically, this is just a combination of Newton's 3 laws but is useful when solving problems. For a system of isolated bodies, the total momentum is always the same. When solving problems for impulse and momentum; in a hypothetical situation (in order for this law to apply), where everything in space is isolated from the rest of the universe; momentum before and after are equal and therefore impulse is 0. Hence, pronumerals such as velocity is found by interpreting questions where different bodies may collide or where a body may divide. The area under a force (y-axis) – time (x-axis) graph is equal to the impulse.Work, Energy and Power: These are quantities which help explain what enables one body to push another. †¢ Work:  ° Work = force x distance moved in direction of the force. It is measured in newtonmetres (Nm), which is a joule (J). Work is a scalar quantity.  ° In the cases of the force being non-constant, the formula for work would only apply if the average force is used. Hence, by use of a graphical method, the area under force-distance graph is equal to the work done †¢ Energy:  ° Kinetic energy (KE) is the energy a body has due to its movement. For a body to gain this it has to have work done on it.The amount of work that i s done is equal to the increase in kinetic energy. A gain in this is expressed by the formula: mv^2/2  ° Gravitational potential energy (PE) is the energy a body has due to to its position above the Earth. A gain in this is expressed by the formula: mgh  ° loss of KE = gain in PE, gain in KE = loss in PE  ° The law of conservation of energy states that energy cannot be created or destroyed and it is only changed from one form to another.  ° KE and PE are the two most basic forms of energy. When more complicated systems are learnt, there is a whole variety of different forms of energy in which to do work.Exaples include petrol, gas, electricity, solar and nuclear.  ° Energy, collisions and division: * Elastic collisions are collisions in which both momentum and kinetic energy are conserved. * Inelastic collisions are collisions in which not all momentum and kinetic energy are conserved. Therefore, this has many outcomes. * Divisions are always inelastic because without any work and therefore increasing the KE, the segments that seperate after the division would not have any KE and would therefore not be moving. The energy to initiate a division often comes from the chemical energy contained within a body. Power:  ° Power is the work done per unit time. It is measured in J/s, which is a watt (W). Power is also a scalar quantity. †¢ Efficiency:  ° Efficiency = useful work out / work put in. It is not measured in any units and is a scalar quantity.  ° Due to the law of conservation of energy, efficiency can never be greater than 1.  ° The useful work out is found by the unbalanced force on the box.  ° The work put in is found by the work done by the pulling force. Uniform Circular Motion: When describing motion in a circle we often use quatities reffering to the angular rather than the linear quantities.Centripetal acceleration is where the change in velocity of a body is directed towards the centre of a circle in the frame of its motion b eing circular. This is expressed by the formula: a = v^2 /2 Centripetal Force is the force acting on the body towards the centre of the circle. This is expressed by F = mv^2 /r N = kg/m/s^2 F = ma. Force is mass times acceleration. Acceleration is change in velocity over time. Velocity is distance over time. So acceleration is change in distance over time over time, or distance over time squared.

Saturday, September 14, 2019

Exploited Latin Women

The European conquest of the New World altered the lives of indigenous women. European women did not arrive to the New World only for years after the initial invasions. Indian women were continuously exploited in the form of labor, catering, and sexual gratification. Elite Indian women were able to gain a somewhat privileged position through their liaisons with the European men. As more and more European women began to arrive in the New World, Indian women were confined to the bottom of the ethnic and class hierarchy. â€Å"A particular concern of the colonists was that their â€Å"purity of blood† be preserved, meaning that no black or Indian people could enter into the family lineage. This in return caused careful controlling of women†s behavior. Under the regulation of patria potestad, women remained under the legal authority of their fathers until marriage, when authority was transferred to their husbands.† During the nineteenth century women†s public life was limited. Women also still remained legally minors. There were some advances in education which helped some women to enter into professions. There were also alterations of civic codes which ultimately abolished the patria potestad laws in many countries. Latin American women entered the 20th century with better education and legal status but with still restricted roles. Women initiated campaigns for equal political and civil rights. But despite some gains they continued to be discriminated, shaped by machismo, and poor women faced the double duty of family and employment. â€Å"According to historical records almost 30 percent of households in the city of Sao Paulo in 1765, were headed by women that were single, married whose husbands were absent, or widows. By 1802, this rose to 44 percent, falling to 39 percent by 1836.† This was due to the need of male labor migration in an economy based primarily on plantation agriculture. Taking the average age of female heads it is noticed that the female heads are an average of 7 years older than male heads. Many of the female heads are widows. Female heads earn less income than their male counter parts and on an average have less education than the males. One of the most notable characteristics of today†s poverty in Latin America is the growing number of women among the poor. â€Å"Today about 20 percent of the poorest households in Latin America are headed by women, but in some cities the percentage rises to almost 38 percent. A review of 22 studies of women-headed households in Latin America reveals that there is a strong correlation between female head-ship and poverty, and that such households are increasing in number.† There are many reasons why we are seeing a rise in the number of households headed by women which are in poverty. Women have less access to land, credit and technologies, therefore women farmers have to work longer hours and they have fewer assets and lower incomes than men farmers. Female headed households are likely to be poorer than male-headed households because they have fewer working members of the family, they have lower average wage earnings, less access to jobs and productive resources. Most Latin American women have less education than men. These are some of the key reasons why we are seeing a increase in poor households headed by women. There are more and more women working as wage laborers. † Fruit companies in Chile rely exclusively on women for harvesting, processing, and packing fruit. In Columbia women cultivate and pack flowers. In general they are paid less than men. In Honduras for example women are paid 70 percent of the male wage for performing the same tasks in tobacco cultivation.† It is clear that the women who do participate in the labor force and have the same education level as men are discriminated from men. Discrimination is clearly an important factor. It is not so much that female -headed households have lower incomes because of them having more children or fewer adults, but clearly the head of the household being a female, earns less. Because there are many women who lack education and skills, women in formal sector employment tend to be clustered in jobs that offer little potential for training or advancement. â€Å"In Brazil, Chile, and Peru over 50 percent of economically active women work in the service sector (1988).† Most of the women who do have better paying jobs in the formal sector are self employed. Usually self-employment doesn†t have much growth potential. The problem with women in the workforce doesn†t stop there. In households where there is a male head of the house, a women†s income is still highly depended on. Female income is often a secondary or tertiary source of income. Many rural families rely upon the work of its female members for most of its food. Traditionally the money earned by men is used only for corn and firewood, forcing the wife to develop her own income in order to provide for other family necessities. With less and less land becoming available for cultivation and unable to produce enough corn for the year, the men are forced to find additional income in order to supplement what they can grow. Female economic development has been hampered by the fact that women have found themselves utilizing traditional skills and market connections first established by their mothers and grandmothers. Rarely has a women ventured into learning a new kind of work. â€Å"Complete reliance on traditional skills has limited the economic growth of women.† Women seem to be moving away from the traditional family businesses. Within the last generation the women are going from traditional women†s work to more modern employment. The traditional model is one in which the daughters help their mothers with their family business and in the process learn enough to initiate the same type of business after they marry. The daughter usually starts helping her mother with her business around the age of nine or ten doing small but helpful jobs. By the time the daughter reaches puberty she is a competent and efficient worker. It is at this time that their daughters are a valuable asset. During the daughters teenage years the business is at its peak production. † When the daughter marries at 19 or 20 the mother daughter arrangement ends as the new bride turns her attention to her new home, and then the mother must rely on the younger daughters† to help with the family business. Then the older daughter becomes an asset to her new mother-in-law. The use of family members is very important for their business. Children replace workers that otherwise may need to be hired to run the business. Family members usually are more efficient and the families probably could not bare the financial expense of hired workers. Women in the work force have problems, but they also have problems within their families as well. The female as we have seen is depended on for financial income. At the same time the female has extended responsibilities and concerns at home. Along with working outside the home the female is generally the care taker in raising the children and doing domestic chores around the home. In general the females control the families domestic budget but this seems to be dropping with the rising standard of living of the town. â€Å"Stable marriages are rare, women believe, due to the inevitable failings of men whom they consider to be hopelessly unreliable.† Women of Latin America believe men do their best to live up to their insensitive macho behavior. Men believe they do not need to explain their intemperate behavior. Many Latin American men grow up to expect servitude and obedience from their wives. â€Å"Women are socialized to fulfill their subordinate, long-suffering roles passively, accepting male responsibility, wickedness, and foolishness as their destiny. Thus, women enter into a marital union expecting the worse from their spouses.† â€Å"Expected to succumb to his domination, she is both defenseless and immobilized.† More and more Latin American women with time are acting to protect their own interests. â€Å"More educated women are demanding more equality in marriage through the use of birth control. While they value the maternal role they are understanding the rising costs of having children and want more from the marital relationship than motherhood. They want their husbands to respect and trust them, and to forego extramarital affairs and other forms of abuse.† Today in Rio de Janeiro there are five police stations that exist solely to handle crimes against women. â€Å"While Brazil has advanced from military dictatorship toward democracy violence against women remains endemic. The first national study of the problem, in 1992, reported an average of 337 assaults on women daily.† Feminists in Brazil in 1985 made a serious gain with the establishment of the women†s police stations. Feminists moved for this because they believe male policemen don†t take wife beating seriously. â€Å"They see it as a domestic argument that has nothing to do with them and is certainly not a crime.† On paper, Brazil†s women have made great gains in recent years. The country†s 1988 constitution bans discrimination against women, requires the state to combat violence against them and mandates 120 days of maternity leave. In reality there still remains traditional theories of women†s behavior and much discrimination.

Friday, September 13, 2019

Attitudes Of University Students In Lebanon Towards Homosexuality

Attitudes Of University Students In Lebanon Towards Homosexuality Recently, almost all cultures have witnessed increasing trends in homosexuality. As a result, more and more organizations protecting gay, lesbian, and bisexual rights have emerged. One factor that seems to affect the emotional and social development of gays and lesbians is the attitudes of society toward them (Bowen Negy Landen Grapes, 2006). Studies conducted in the United States, Australia, Turkey, Hong Kong, Sweden and Canada have indicated that most attitudes towards gays and lesbians are negative in general (Negy Landen Hopwood Schellenberg, Hirt, Landen Hopwood Schellenberg, Hirt, Negy Landen Grapes, 2006; Jonathan, 2008). Because of the lack of empirical evidence on the attitudes in Lebanon towards gay men and lesbians, it is important that this study be conducted so as to set stable grounds for this issue. The purpose of this study was to measure the attitudes of undergraduate university students in Lebanon towards gay men and lesbians. Hopwood and Connors (2002) examined the attitudes of undergraduate students toward homosexuality at a university in Australia. The first hypothesis was that homophobic males were most likely to be religious and politically conservative. The second hypothesis stated that levels of homophobia would be more prevalent among business majors than humanities majors.

Summary Module 4 Essay Example | Topics and Well Written Essays - 500 words

Summary Module 4 - Essay Example In particular, the council rejected the idea that the newborn children should not be baptized because they have no sin. The Council defended the idea that the fall of Adam and Eve led to the fact that even newborn children are sinful because they belong to the human race. For this reason, the baptism of children is considered as a mandatory procedure, which allows the child to cleanse the soul from sin. Overall, the emphasis was placed on the idea that man is a sinful creature and the one who denies this idea cannot be considered a Christian. Even the righteous person living in compliance with Gods commandments must realize that only God has no sin. In turn, in the chapter entitled Of Predestination (the book Summa Theologiae), Thomas Aquinas considers predestination. By analyzing the various arguments on this issue, the theologian comes to several conclusions that are extremely important in the framework of the Christian

Thursday, September 12, 2019

Week 2 diss 1 Across the World, Industrial History Repeats Itself Essay

Week 2 diss 1 Across the World, Industrial History Repeats Itself - Essay Example The roles that, the citizens play as consumers as the country strives for a fast-growing and sustainable economy would also be highlighted. The industrialization of the United States of America after Reconstruction was a period that, the black southerners were used to achieve industrialization in the North. The end of Reconstruction signaled the end of racial equality as the blacks now fell swiftly into a phase of inequality and exploitation (Healey, 2011). Because of this, the African Americans, American Indians, and Mexican Americans were used to achieve industrialization in the North after Reconstruction as they were mainly used as laborers (Healey, 2011). This is quite similar to the modernization of the American workforce in the past twenty to thirty years. However, this is not a case of the blacks from the south being used as laborers in the industrialization of the country in the past twenty to thirty years; blacks from different parts of the world have been used for outsourcing-jobs, since their services are usually cheaper than their white counterparts are. Thus, the industrialization of the United States of Am erica after Reconstruction and the modernization of the American workforce in the past twenty to thirty years are quite similar as African Americans, American Indians, and Mexican Americans were used to fuel the economy at these periods (Healey, 2011). During the industrialization era in the United States of America, the blacks from the southern part of the country migrated to the Northern states in search of improved means of livelihood as industrialization was on the increase in the Northern part of the country at that period (Healey, 2011). Due to the racial segregation of the blacks in the South, the blacks had no option than to embark on mass migration to the Northern parts of the country. The hard times that hit Southern Agriculture also

Wednesday, September 11, 2019

How the Black Panthers Essay Example | Topics and Well Written Essays - 750 words

How the Black Panthers - Essay Example The street gangs of the 1960’s were the result of the frustration of black youngsters against whites, who did not welcome them in their neighborhoods. The BPP called upon the black youth to rise in self defense and proclaimed the U.S. government as its enemy. Gangs have been a part of the culture of America ever since the 1800’s but the street gang subculture is constantly evolving, so as to conform to prevailing conditions. The leaders of one of these small street gangs, the Slausons, founded the Los Angeles arm of the Black Panther Party (BPP). Soon the rowdy gang culture was being shaped into an overtly political agenda. In 1969, Carter and Huggins, the leaders of the Los Angeles BPP were killed in a gun battle on the UCLA campus during a face-off with members of the United Slaves, a rival gang. These murders triggered a massive FBI retaliation, which led to the disbanding of the BPP. With the BPP no longer in existence, black youth scoured for newer gangs, and at this point Raymond Washington rallied them together under the banner, Baby Avenues or Baby Cribs. With time, the Cribs evolved into Crips in the local vernacular. Washington recruited a large number of members into his gang and in 1971, formed the Westside Crips by me rging his rival Tookie’s gang with his own. The name Crips stands for â€Å"Continuous Revolution in Progress† and this gang had the fearlessness of the Panthers, combined with their rebellious attitude (Davis, Mike; City of Quartz, PP.293-300). Members of Crips gang identify themselves by wearing blue bandanas. When the Crips began to expand, it led to conflicts with other gangs and during a summer conflict in 1972, between the Crips and Pirus gang, the Crips won. The Pirus and other small gangs of the area came together to form a separate organization called the Bloods, and began to sport red bandanas. Just like the BPP, these gangs were formed to protect black people

Tuesday, September 10, 2019

Challenge in Maximizing Profit for the Large Firms Essay

Challenge in Maximizing Profit for the Large Firms - Essay Example In the literature, it is noticed that the priorities of firms have changed during the above period under the pressure of the financial and political turbulence worldwide. We could indicatively refer to the study of Becerra (2008) where it is made clear that the firms’ profitability is developed under specific conditions: ‘(a) value uncertainty, (b) resources specificity, and (c) firm-level innovation’ (Becerra, 2008, 1110). It is not made clear in the above study whether the above conditions refer to the development of profitability of all firms or whether there are related only to the performance of firms of a specific size. The studies published on the specific field show that there is a relationship between the aspects of firms on profit and the political/ social and financial conditions of a particular region. In the 21st century, the increase in profit has been a significant priority for managers of large firms and TNCs; however, it seems that in the previous century – the 20th – different views on profit have been developed by the firms of this size; emphasis was put rather on the personal development of employees and the promotion of specific principles, like equality, across firms of all sizes. The fact that most of the large firms and TNCs of the 20th century were under the control of the state could possibly have affected the views of managers of these firms on profit. As noticed above, in the 20th century, firms’ priorities have been differentiated by those of firms operating in the modern market. The role of the state in the development of business activities has been major during the specific period; on the other hand, the 20th century is characterized by the promotion of social theories.

Monday, September 9, 2019

Health Topic Essay Example | Topics and Well Written Essays - 1500 words

Health Topic - Essay Example and consequences of drug abuse in relation to consumption of Methamphetamine, analyze its significance, discuss the cultural similarities and differences, provide statistics and locate the various local and national agencies offering assistance to people under the influence of such harmful drugs. The use and popularity of Methamphetamine increased immediately post the Second World War which was used to as a tool to demote / drive down exhaustion and restrain appetite. The harmful effects and addictive quality of the drug led to it being recognized as a substantial health risk in the 1960s prompting the health agencies to initiate corrective measures and policies to restrict its medicinal usage. During the 1980s the problem of Methamphetamine abuse began to be recognized as a severe health hazard in the United States where the drug was popularized by California based motorcycle gangs named Hells Angels. It was used in a smokable form and was largely imported from the Phillipines (methamphetamine.org, 2008). Methamphetamine is a powerful and highly addictive stimulant that drastically upsets several areas of the central nervous system of a human body. Popularly known as Speed, Meth, chalk, crystal, grass, crank, and ice the drug can be consumed in various forms – smoked, snorted, or orally injected into the body. It resembles a white, odorless and bitter tasting powder which could be dissolved in water or alcohol for consumption. It is easy to make and can be made in surreptitious laboratories from easily available and relatively inexpensive ingredients and sold / purchased at a low cost. These factors are largely responsible for its widespread abuse (NIDA, 2008). The key findings from report on primary methamphetamine admissions to substance abuse treatment, as presented by the Drug and Alcohol Services Information System (DAIS Report, 2008) is mentioned below: In the year 2005 there were over 1.8 million admissions recorded for substance abuse of which

Sunday, September 8, 2019

Legalization of marijuana Essay Example | Topics and Well Written Essays - 1500 words

Legalization of marijuana - Essay Example In the United Kingdom, there is a push to have marijuana as Class B drug, legalised. Conversely, there are others such as Steve Rolles who are arguing that Marijuana can be legalised without experiencing the drawbacks that would accompany that move, if the UK marijuana market is regulated with an aid of strict and feasible framework. Steve Rolles is the Transformation Drug Policy Foundation’s Senior Policy Analyst. However, presently, the UK law stands as an impediment to Rolles’ postulation, given that the law criminalises recreational use and possession of marijuana. It is for this reason that many cafes selling marijuana are open, run clandestinely and immediately closed. Indications that the United Kingdom, particularly Britain may review its legal stand on marijuana is underscored by the Deputy Prime Minister, Nick Clegg stating in February that the UK would explore viable alternatives to the wholesale proscription of drugs and that Britain was going to be the cen tre of the debate. There is a myriad of reasons being bandied as the reason for the legalisation of marijuana. First of all, there are those who argue that the legalisation of marijuana would help Britain save billions and this would therefore an economic value to the United Kingdom. Behind this argument is the rationale that decriminalising cannabis sativa will open up many marijuana-related businesses. These businesses would make profits which in turn would be taxable by the federal government. The rationale of this argument is upheld by the fact that the state of Colorado announced in March that it had collected more than one million pounds in taxes. This tax revenue was obtained by taxing marijuana businesses that were newly legalised and sold the drug for recreational purposes. According to Danovitch, political expedience also informs the push for the legislation of cannabis sativa. Legalisation of bhang has become a strong issue in Western Australia’s Senate

Saturday, September 7, 2019

Crisis Essay Example | Topics and Well Written Essays - 750 words

Crisis - Essay Example In a span of fifteen minutes, the duo had already killed twelve students and a teacher while wounding more than twenty. Few minutes after midday, the teens turned the guns on themselves and committed suicide. As the incidence was going on, a radio station made a call to the executive director of Jefferson Country Public Schools, Rick J. Kaufman, found in Colorado. They passed on the breaking news and immediately Rick and his assistant superintendent rushed to the school. Rick tried to reach the school management to no avail since the school is on a large community park with so many residential areas. In a span of twenty minutes, there were several responders including paramedics, police, fire, and emergency helicopters all trying to locate the shooters and save the wounded students. On the other hands, the parents who had heard the news from the media sources were rushing to the school too. In addition, the employees and other students were fleeing out of the school’s compound. Rick made communications back to the office since it was the district’s crisis command center. At this time, his primary duty was to act  as a liaison between the law enforcement and the school per sonnel at the district’s command center and the crisis site (Fearn- Banks, 2010). According to Rick, there was a crisis management plan in place that had been written to the school districts but during this incidence, they did not take the opportunity to follow the plan to the letter. The media was more interested in what was happening particularly who was responsible and who was injured. The attack drew the attention both national wide and in the international media industry. According to Rick, the event seemed to dominate the media’s attention 24/7. The team  made efforts  to make sure that any information that the school district released to the public had no hearsay basis. One of the interventions that were put in place was setting up relocation sites near