Operations Management in Business - WH Smith - Free Essay Example

Sample details Pages: 8 Words: 2345 Downloads: 4 Date added: 2017/06/26 Category Management Essay Type Research paper Level High school Did you like this example? Operations Management in Business Contents WH Smith Introduction Task 1 Task 2 Task 3 Referencing WH Smith Introduction WH Smith was first created by Smith Family in 1792 as a newsagent, in then became the company with the name à ¢Ã¢â€š ¬Ã…“WH Smithà ¢Ã¢â€š ¬Ã‚  in 1828 and launched the website WHSmith.co.uk in 1999. This success fully growing company opened many stores in Rails stations, High Streets, Shopping Centers and gradually lost its profit of  £135m. The arrival of Kate Swann made WH Smith to run as the profitable company in a decade. The success of her achievement is based on how she organized and worked towards her goal. Throughout this report there are many explanations related to WH Smithà ¢Ã¢â€š ¬Ã¢â€ž ¢s success using operation management skills by Kate Swann. Don’t waste time! Our writers will create an original "Operations Management in Business WH Smith" essay for you Create order Task 1 Operation is the key part of the business which produces goods and services. It involves in planning organizing, controlling an organization operations. Organization without a planning will never be able to success in its business. According to the scenario, the success of profit is based on the Operation Management, which involves a complex set of management activities involved in planning how they wanted to improve their sales organizing leading, by cutting the costs. Kate Swann managed to achieve the target of turning WH Smith into a profitable company by taking into account of the operational management. Following the principles of operation management in an organization will help the company to reduce the cost of products and services and also in the mean time it will help to increase the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s satisfaction towards the product quality and the services. As the operations function is responsible in goods and services, it is important to support the input an d output to be delivered on time scale. Various input such as capital, labor, and information should be measured in order to obtain desired outputs. The role of operation management is to improve productivity which will help to improve the organizations financial and also to meet customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitive priorities. In the scenario it shows that Swann has targeted the teenagers and as well as young women for stationeries this make the targeted users to be satisfied as well increase the sales in WH Smith. The key elements of Operation managements are known as Business logic, System theory. Kate Swann has understood the business logic in how to increase the profit for WH Smith. She understood how to target the customers and increase the profitable margin. In her success we can see that she has cut the cost persistently which is one of the element in business logic. Applying system theory to a business helps to find out how the environment impacts business process. According to the report of à ¢Ã¢â€š ¬Ã…“Our Quality Commitments to Our Customersà ¢Ã¢â€š ¬Ã‚  in WH Smith website it clearly says that WH Smith is responsible to fulfill the minimum standards required by the law. If WH Smith reduces the standards and quality towards their customers due the cost effective they might not be able to success in our goal. For example Funky Pigeon greeting card shop which was open online is a best known website because customers get best services. Even though it was introduced to the market 2 years ago it has been famous. The reason behind this is their quality and services that they have been giving to their customers so far. The customers get the opportunity to choose their cards with uploading their own pictures and also the cards ordered by the customers are delivered very next day to their required address. This will impress the customers and make them come back. The online strategy objective of WH Smith is to launch the Funky Pigeon which s ells greeting cards, personalized gifts and cards according to the customers need. The products that are sold in this website are very quality as well as cost effective. The services given to the customers are very dependability as funky pigeon is a fastest delivery service. It has the next day delivery services for their customers. More customers may prefer to visit their website as they are not limited by options in cards. The customers got the verity of option in choosing cards. As funky pigeon allows the option of personalizing the gifts or cards the customers may be satisfied in choosing any of the products from them. System is known as the collection of parts which can function independently for the success of the common purpose. For example, System contains the Input à ¢Ã¢â€š ¬Ã¢â‚¬Å" Process- Output in an organization. It is essential that all the collection part in a system work collaborate for a company to be successful. WH Smith should follow each parts as Input and P rocess and output to make their company to run in organize planning and control and to be on right track Sub-system is known as the complex collections of many Systems in order to achieve the common purpose. In other words it contains many Input many process and many output to achieve the goal of the company. WH Smith may contain many system and sub-system diagram for the organization. Following diagram shows the system function in WH Smith. Task 2 Strategic planning is an organizational management activity which helps to set priorities, strengthen operations, and to ensure that employees work towards the goals to achieve success. An effective strategic planning articulates not only where and what actions needed to make progress, but also how it will know if it successful. In order to implement success strategic planning need to follow the performance of operational management. Operational management is essential for all organizations. The strategic planning mostly deals with activities of any business organizations such as operations, sales, finance concerned with different level managers. Operational management is focused with the production / services provider level of organizations. There are three stages of strategic planning. They are known as Economy, Efficiency and Effectiveness. To achieve the profit margin Swann has introduced the stationeries targeting the teenagers and young women. WH Smith started to sell station eries and sweets at the checkouts. This is a good example that Swann has used one of the strategic planning elements known as Economy. As it is essential assign that right resources has been used at the right time at the right place and right cost which a management should consider in business objectives. In other hand WH Smith has the big online strategy Funky Pigeon where they work in very cost effective. à ¢Ã¢â€š ¬Ã…“Swann announced she was pulling out of selling music and DVDsà ¢Ã¢â€š ¬Ã‚ , she has compared the market and in order to increase the profit margins. And the comparison stores such as HMV thinks that ità ¢Ã¢â€š ¬Ã¢â€ž ¢s brave. As she consider the Efficiency, she has compared the performance target she kept to increase the profit of WH Smith. Even though WH Smith has its high street retail it has target the online retailers by introducing Funky Pigeon card site. Effectiveness is determined by examining the objectives and achievement of a company. WH Smith was be en losing by 135m due to Swannà ¢Ã¢â€š ¬Ã¢â€ž ¢s strong operational management the company has turn into profit of  £106m. Quality is very important for an organization. An example of good quality product with less cost is when a customer who consumes the product and services has nothing or less to complain about the product. In the scenario it says à ¢Ã¢â€š ¬Ã…“WH Smith now sells roughly  £65 of goods for every  £100 of customà ¢Ã¢â€š ¬Ã‚  the success is they have carefully reviews the objectives. WH Smith has to review the existing products carefully in order to compare the function of the product required by the customer, who demands them in lower cost. Kate Swann has carefully reviewed and decided that selling of Music and DVDà ¢Ã¢â€š ¬Ã¢â€ž ¢s are not profitable and not worth of reducing cost. So she completely stopped selling DVDà ¢Ã¢â€š ¬Ã¢â€ž ¢s and started introducing new ideas on selling new products in WH Smith. They target certain age grou p to boost their sales. As we can see in the scenario that it says the teenagers and the young woman have been aimed for stationeries. What Kate Swann has done leads WH Smith for its success. Following the performance objective it helps to add value to the customers in delivering quality products or services. The Quality, speed, dependability, flexibility and the cost may defer as performance objectives. Quality services as known as error-free services. There may be no any complains about the product satisfaction. This can be improved by getting customers feedbacks. For example if we take WH Smith the quality can defer as the store cleanliness, an appropriate and attractive outlet and also very friendly and helpful staff so the customer may like to visit the store often. It also includes the goods conditions. As we see WH Smith has a big online strategy Funky Pigeon card site. If they fail to deliver their customers goods on time, they may have bad viewpoint against their service s and none of the customers like to continue doing shopping with them. When we look at the WH Smith store it all depends on a customer asking for a product or services and getting it to them, in another word satisfactory of their shopping in WH Smith. As we see in the scenario it says that Swann plans to open more shops which are stuffed with stock and screaming promotional banners. This is a role of operational management to achieve as ità ¢Ã¢â€š ¬Ã¢â€ž ¢s based on dependability. It increases the product or service in the market. WH Smith has sold stationary targeting the teenagers and young women and they also started to display sweets at the checkout make customers to purchase them. If they have not been flexible in introducing new lines to their sales they will not be able to achieve success in their business. Swann also cuts down the cost in order to boost her profit margins. These are the importance five performance objectives that underpin operation managements. Task 3 For a good operational planning is very important, this will lead the organizations to know what they have to do next, in order to deliver best services to the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s demand. Planning and controlling related to each other. It is essential to consider these methods in an organization like WH Smith as they helps for the effective outcome. Planning helps what to do and when to do in other hand controlling involves making sure that the plans are taken place. The planning and controlling involves cost estimation, work measurement, planning, routine concerns. Based on this scenario we can see that WH Smith has planned how to fulfill the needs of their customers. Kate Swann for example knew that young women and teenagers will purchase their stationeries and mean time the sweet has been display near the counter in order to promote it to their clients. If Kate Swann didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t think of what customers normally demand, WH Smith may not be able to satisfy thei r customers. Linear program is a mathematical technique designed to help to plan and make decisions. This will help to maximize or minimize some quantities such as profits or cost. Liner program requires action on what to choose, where Kate Swann need to introduce displaying sweets near the checkout. One of the examples of WH Smith success in applying linear program in operational management is when Kate Swann stops selling music and DVDs to increase the profit margin. For renovating WH Smith shops there are certain tasks need to be planned. The following table is the tasks listed down for the shop renovation. Activity Duration A Structure repair 4 B Ceiling 2 C Flooring 4 D Electrical Power require 1 E Main Shop area tidy 3 F Exterior Walls repair 2 G Paint outside 1 H Check out area 1 I Shelf 2 J Alarm 1 D must follow A G must follow A and F H must follow A, C, D and F I must follow A, C and E J must follow A and D The above network diagram is an for an WH Smith renovation. WH Smith was running with lose until Swann take over to make it a profit. When we look into the operational outcomes we can see clearly that the WH Smith lose of  £135m turned into profit of  £106m. Another example of operational outcome is targeting of displaying sweets at the checkout and also selling stationery aiming teenagers and young women. Quality can defined by the process through which a business seeks to make sure that the product quality is maintained or improved meantime reduces the errors. It requires both management and employees make every effort for perfection. And according to the Scenario it sets an example Kate Swann stops selling music and DVDs and also the checkout assistants attempt to force-feed the chocolates displayed at the checkout areas. Without planning and controlling an organization will be hard to monitor. It is essential to follow the concepts of Operational mana gement in order to achieve success in an organization. Kate Swannà ¢Ã¢â€š ¬Ã¢â€ž ¢s success is based on how she followed the operation management skills in order to bring the profit to a company which was running in loss. As Kate Swann follows these skill it states in the scenario that she has the ability to make a unpleasant shops to have profit business. Referencing Six Sigma, [Online], Available: https://www.isixsigma.com/implementation/financial-analysis/cost-quality-not-only-failure-costs/ Operations Management, fourth edition,[ Online], Available: https://wps.pearsoned.co.uk/ema_uk_he_slack_opsman_4/17/4472/1144836.cw/ The Guardian,[online], Available: https://www.theguardian.com/business/blog/2013/jan/23/wh-smith-kate-swann-profit Introduction of Operation Management, [Online], Available: https://highered.mcgraw-hill.com/sites/dl/free/0070951675/436573/samplech01.pdf Muhammed Akram Khan, Performance Auditing à ¢Ã¢â€š ¬Ã¢â‚¬Å" The Three à ¢Ã¢â€š ¬Ã‹Å"Eà ¢Ã¢â€š ¬Ã¢â€ž ¢s, [Online], Available: https://www.asosai.org/journal1988/performance_auditing.htm Operational Planning, Wikipedia, [Online], Available: https://en.wikipedia.org/wiki/Operational_planning Linear Programming, [Online], Available: https://wps.prenhall.com/wps/media/objects/2234/2288589/ModB.pdf Sree Rama Rao, (2009) Operational Planning and control decisions,[Online], Available: https://www.citeman.com/5031-operational-planning-and-control-decisions.html Quality management, Wikipedia, [Online], Available: https://en.wikipedia.org/wiki/Quality_management WH Smith, About WH Smith, [Online], https://www.whsmith.co.uk/fcp/content/Help-AboutUs-AboutWHSmith/content

Business Essay examples - 995 Words

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Novel Chronicle Of A Death Foretold English Literature Essay Free Essays

The secret plan of Chronicle of a Death Foretold revolves around Santiago Nasars decease and events taking up to his ghastly slaying. The writer seems to utilize both animate and inanimate objects to show symbolism that could convey important subjects. This essay will place and analyse certain scenes where objects have specific symbolism. We will write a custom essay sample on Novel Chronicle Of A Death Foretold English Literature Essay or any similar topic only for you Order Now The narrative is by South American writer named Gabriel Garcia Marquez who was awarded the Nobel Prize in Literature in 1982. Marquez was born in the tropical town of Aracataca in northern Colombia in 1928. He grew up with his maternal grandparents who were important in his development. His gramps in peculiar, shaped Marquez ‘s political and ideological positions. A cardinal factor possibly associating to this novel is the gramps ‘s occasional words to Marquez that â€Å" you can non conceive of how much a dead adult male weighs † . Marquez attended college to analyze jurisprudence but subsequently he worked as a journalist in New York, Paris, and Barcelona. In the first portion of the novel, there is an copiousness of prefiguration and symbolism. The first scene is Santiago Nasar ‘s dreams. The supporter ‘s female parent, Placida Linero, states in the really first page that he was â€Å" ever woolgathering about trees † . Trees are normally interpreted otherwise by persons but it seems to be a representation of a individual. For illustration, a healthy green tree would typify a individual who is accomplishing success or a individual ‘s physical and mental strength. The storyteller provinces in page seven that â€Å" he besides learned the good art of heroism and prudence † , the supporter ‘s steadfast strength of head and his ability to train himself could propose grounds that he had dreamt large green trees. The trees could besides portray the male parent, as he was a important other in Santiago Nasar ‘s life before he died, proposing that Santiago misses his male parent or has fond memories of him. The hebdomad before his decease, Santiago had another dream about trees, his female parent informs the storyteller that Santiago had told her â€Å" he was entirely in a tin foil aeroplane and was winging through Prunus dulcis trees without knocking into anything † ( p4 ) . Possibly the Prunus dulcis tree in Santiago ‘s dream could typify people of Colombia and the scene of the narrative, which is a little coastal town in Colombia. Possibly the writer chose Prunus dulcis trees to stand for his South American beginning and civilization. Almonds normally have a chocolate-brown colour and it seems to resemble the skin colour of South Americans. The tin foil aeroplane could stand for ignorance, as he was unaware of what inevitable wretchedness awaited him. He was besides winging entirely and queerly non knocking into the Prunus dulcis trees. This could farther propose that the people in his town had known about the secret plan to slay him but Santiago was incognizant of this danger because ironically, his slaying secret plan was a chief chitchat amongst the townsfolk yet Santiago was entirely non being informed of the danger. The strong presence of ignorance likely shows itself in this first dream. Santiago Nasar ‘s female parent recalls the inside informations of his dream the dark before he was murdered. She states that he dreamt he was traveling through a tree where a soft mizzle was falling, she farther states that he was happy in his dream but woke up â€Å" splattered with bird crap † . Sing that this novel was translated from Spanish to English, the word â€Å" crap † could be used otherwise in the two linguistic communications. Possibly in Spanish it could be a less awful word and could merely intend the dungs of fecal matters. In English, the word â€Å" crap † has a really strong and coarse significance normally used in general society as a really bad word even though it still refers to the same definition as the Spanish significance. The writer could hold used similar footings to replace the word â€Å" shit † but he might hold used a stronger more coarse word to convey to the reader how much problem Santiago Nasar was in. Trees used for bring forthing lumber are normally associated with comfortable life of an person or peaceable surrounding. Possibly it could typify success, the storyteller ‘s sister explains how he was rich and fine-looking but there was no strong grounds to demo these features of Santiago. The supporter was happy but all of a sudden found himself covered in bird dungs, the bird dungs were non in his dream but hold symbolism excessively. Bird dungs normally mean that there is failure of an person who is about reaching success but falls short. The bird dropping could stand for his slaying, he fails to be cognizant of the danger and avoid being killed. The 2nd scene bearing symbolic significance is the bishop ‘s visit to the town. Possibly this scene holds a batch of symbols of faith, particularly Christianity. In page 21, it states that â€Å" people were excessively excited with the bishop ‘s visit to worry about any other intelligence † , proposing another symbol of ignorance, people were willing to happen the bishop ‘s visit more of import so they did non trouble oneself to recognize another adult male ‘s life was in danger. Disappointingly the bishop did non acquire off the boat as everyone turned up aroused to run into him ; some came to be healed while other people brought well-fattened cocks and firewood as a manner of idolizing a holy figure in the Catholic faith. The delivery of fertile animate beings and workss to idolize a holy figure was used in the Christian Old Testament, a manner of worship. Today, Christians normally worship God straight by praying. The fertile offering brought to the bishop suggests that early Catholic ‘s still practiced worshipping by offering forfeits to holy figures trusting that blessing would be bestowed upon them. It could farther typify the South American civilization of the 1900 ‘s and besides typify faith. It could be identified from the two scenes that the objects have a really important function in typifying certain subjects or thoughts.Maybe these symbols are being used in an effort by the writer to convey the subjects and thoughts to the readers. There are certain major subjects that seem to look from both scenes. A really obvious subject is ignorance ; this is displayed by the supporter himself who was unaware of the baleful sign of his dreams and his failure to larn from others that his life was in danger. His female parent, in a manner, could hold shown ignorance by non seeking to understand the boy ‘s dreams. The female parent had a well-earned repute of construing dreams provided the dreams were told to her before she eats. This could propose that the female parent has been making this for a certain period of clip and she should hold besides gained experience of construing dreams. Unfortunately, she was non able to construe the boy ‘s dream. Possibly the female par ent did non hold a strong mother-son relationship with Santiago or she could non hold been bothered to try and detect the representation of her boy ‘s dreams. The townsfolk besides displayed ignorance when they made a determination that the bishop ‘s visit was deemed as more of import than seeking to salvage another adult male ‘s life. They had cognition of what awful event awaited Santiago but none of the town ‘s people warned Santiago himself. Another major subject that appears in both scenes is faith. The novel was written during a clip when most South American states were Catholic, the writer might hold shown inside informations of how the Catholics behaved in society and how they worshipped God or the cardinal figures in the faith. For illustration, Catholics believed that the virginity of adult females should be preserved until matrimony and this was shown with Angela Vicario in the novel. Angela Vicario was the female in the narrative who had lost her virginity before matrimony and was rejected by Bayardo San Roman. She so accused Santiago Nasar of doing her impure and this lead to Angela ‘s brothers, Pablo and Pedro, plotting to slay Santiago. The construction and the secret plan of the novel seem to be fragmented. Information is given to the readers about the character but non plenty to wholly analyse each one of them. The narrative is really cryptic and journalistic in a manner that there are no definite replies to the events happening in the novel. This could reflect the writer himself as he had antecedently worked as a journalist in many states. This journalistic manner of authorship could hold been adapted to his novels, this gives the novel a more entertaining position to the reader. The reader will hold to suit the narrative together and make up one’s mind on their ain decision. I enjoyed reading this book because of its copiousness of subjects and how it was like a detective narrative. The writer besides seems to typify his civilization utilizing the objects in the text. 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